Khumalo on equality The jester summersaults into the palace commons to entertain the young maidens – just before the Kings feast – he croons and jests about a handsome prince who faces danger, a virginal princess-bride who awaits her rescue and a strong-willed queen who stands by and counsels her king. Later, the same jester entertains the king and his court with epic tales of bravery and strength. It seems he neglects to find a balance between the two genres; it is demand that dictates his content and thus dictating the mood and effect his content will bring about. The example of the jester and the court is very similar to the modern case of print media, digital media and us, the audience. The media will produce content that they believe the public demand when in reality media offers us what raises the profit margin; the media provides a form of escapisms that undoubtedly plays a role in consumerism. Media plays many roles, two of the most important being to entertain...